URBN: Connecting Digital and Physical Retail

URBN is a global portfolio of lifestyle brands, including Urban Outfitters, Anthropologie, Free People, and BHLDN. Known for creating unique shopping experiences, URBN’s mission is to break down barriers between eCommerce and in-store shopping to deliver a seamless customer journey.

URBN’s Success with Concierge

65%

Customer Touchpoints Converted

Anthropologie reached 27,000+ customers through 11,000+ product shares.

33%

Increase in Average Order Value

Orders placed via appointments and personalized buy links saw higher AOV.

50%

More Units Sold Across Brands 

Clienteling efforts boosted items sold across participating brands.

Empowering Associates Through Clienteling

URBN needed a way to bridge the gap between digital and physical retail.

The challenge: empower associates to create meaningful customer connections, lift sales without heavy advertising spend, and enhance the shopping experience across channels.

By partnering with Mad Mobile, URBN implemented Concierge’s Clienteling solution. Associates scheduled virtual appointments, shared personalized buy links, and connected with customers through email and text, extending the in-store experience into digital spaces.

 

“Concierge is a really great way to genuinely connect with your customers and drive incremental sales.”
Screenshot 2025-09-22 at 12.42.49 PM
Maddie Bender

Senior Manager, Brand Styling, Anthropologie

HQ

Tampa, FL 33607

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support@madmobile.com

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