URBN: Connecting Digital and Physical Retail
URBN is a global portfolio of lifestyle brands, including Urban Outfitters, Anthropologie, Free People, and BHLDN. Known for creating unique shopping experiences, URBN’s mission is to break down barriers between eCommerce and in-store shopping to deliver a seamless customer journey.
URBN’s Success with Concierge
Customer Touchpoints Converted
Anthropologie reached 27,000+ customers through 11,000+ product shares.
Increase in Average Order Value
Orders placed via appointments and personalized buy links saw higher AOV.
More Units Sold Across Brands
Clienteling efforts boosted items sold across participating brands.
Empowering Associates Through Clienteling
URBN needed a way to bridge the gap between digital and physical retail.
The challenge: empower associates to create meaningful customer connections, lift sales without heavy advertising spend, and enhance the shopping experience across channels.
By partnering with Mad Mobile, URBN implemented Concierge’s Clienteling solution. Associates scheduled virtual appointments, shared personalized buy links, and connected with customers through email and text, extending the in-store experience into digital spaces.
“Concierge is a really great way to genuinely connect with your customers and drive incremental sales.”

Maddie Bender
Senior Manager, Brand Styling, Anthropologie