Turn first-time guests into loyal fans—and boost your bottom line. CAKE's built-in loyalty and marketing tools are designed to reward repeat customers and drive revenue, all seamlessly integrated into your POS.
Smarter Loyalty. Happier Guests.
Easy Activation
Quick setup with no complex systems—get started without the stress.
Enhanced Engagement
Keep customers informed with a custom-branded loyalty portal.
Intuitive Insights
Track guest visits, compare check sizes between loyalty and non-loyalty customers, and more.
Loyalty +Marketing
Baked into Your POS
Effortless registration
Simple enrollment across all channels—no physical cards needed.
Digital-First Experience
Guests can access and redeem rewards in-store or online.
Drive repeat sales
Promote events or new menu items with targeted campaigns.
Performance Reporting
Monitor your program's success with easy-to-understand reports.
AI-Powered Assitance
Our partnership with Popmenu brings AI-driven tools to enhance guest engagement, including website design and AI-powered phone answering services.
FAQs
What is a restaurant loyalty program?
A restaurant loyalty program is a structured marketing approach employed by restaurants to reward customers for their repeat business and brand loyalty. These programs are designed to create a sense of belonging, foster strong customer relationships, and encourage repeat business, ultimately boosting restaurant revenue and customer satisfaction.
How do I sign up for CAKE Loyalty and Marketing?
If you are already a CAKE customer, you can learn how to enable CAKE Loyalty & Marketing here. Additionally, you can contact your customer success representative for further assistance into activating our loyalty and marketing software. CAKE Loyalty & Marketing software is offered together, not separate.
Is additional hardware required?
No additional hardware is required to run CAKE Loyalty or Marketing.
Can customers access their rewards online?
Yes, loyalty customers can access their rewards both in-store and through our online ordering system, ensuring a seamless experience across all channels.
How do customers redeem their rewards?
Customers can redeem their rewards at the CAKE POS by providing their phone number or email. For online orders, they can apply rewards during the checkout process, and the system will apply the rewards once the order is accepted. Customers can access their rewards, loyalty profile, and track points via a user-friendly webpage.
How do I track the performance of my restaurant loyalty program and marketing?
CAKE Loyalty & Marketing provides reporting and analytics tools to help you track your program’s performance and optimize your strategies. Monitor key metrics such as new loyalty sign-ups, total points earned and redeemed, and net loyalty sales. Access total messages delivered, opened, and sales generated from your marketing campaigns. To learn more about CAKE Marketing, visit our CAKE University guide.